Rantings of a sub-editor

August 10, 2010

Did the monument move for you, darling?

Filed under: Substuff says... — substuff @ 12:55 pm
I am a bad, bad person for writing this post. But… oh dear me.
My email:

Hi [name],

[Name] wanted the intro changed to make the link with the ad in the picture more explicit. I’ve changed it to the following – can you check that you’re happy with this? I’ve moved the bit about its size into the next par, also below.

Cinema ads for the TZ10 feature the 12Mp camera showing off its 12x zoom and terrific wide-angle lens by capturing an ancient Egyptian statue of Anubis coming to life. And although no monuments moved when we tried it, we weren’t disappointed.

The zoom starts from a wide angle of 25mm, which is exceptional for a camera just 3.5cm thick. This is useful for taking photos of groups of people, as it allows you to fit more into your shots without having to stand back from the action.



And the reply (which, following a phone conversation to check, I have ascertained was not a joke) came thus:

Hi Cathy, it looks fine to me.

Only question I’d ask – but this is pernickety – is why would people expect us to be disappointed that monuments didn’t move when we tried it?

How about: We were unable to recreate the moving monuments in our tests, but we were very pleased with the camera’s overall performance.



Oh. My. God.




  1. What? The? F*ck?

    Which? idiot would type that?! You work with some very colourful people.

    Comment by Louise — August 10, 2010 @ 2:23 pm | Reply

    • (Or not, as the case may be.)

      I think it’s just a natural consquence of having a lot of researchers, some lawyers and a few journalists in one building together. Sometimes it feels as if we are speaking totally different languages.

      Comment by substuff — August 10, 2010 @ 2:49 pm | Reply

  2. I may note, from the higher-than-average number of hits that this (fairly unremarkable) post has attracted, that my readers are a smutty-minded bunch who are far more likely to read a post if its title suggests some kind of rompage. [tuts and sighs]

    Comment by substuff — August 10, 2010 @ 3:57 pm | Reply

  3. Yes that makes sense, people from different professions do seem to have brains which work in different ways sometimes!

    And, have you ever written a blog about when and when not to start a sentence with ‘and’? I noticed you have in your post, and never know myself when writing emails, when it’s appropriate or not!


    Comment by Louise — August 18, 2010 @ 1:02 pm | Reply

    • I’m a bit ambivalent toward my ands actually – I’d never do it in formal writing, but when I’m writing for fun I tend to use it quite a lot. Which is probably why I’ve steered clear of writing about it! (Or the errant ‘which’ in this penultimate sentence.)

      Comment by substuff — August 20, 2010 @ 4:16 pm | Reply

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